Brief
The brief for this illamasqua campaign unit is to design a campaign concept for their new campaign; from this creating 2 make-up and hair styling images. One beauty orientated and one avant-garde.
To help create an original campaign concept we choose 4 different words that could relate to the campaign. From these words I can then form research to help me create designs.
To help create an original campaign concept we choose 4 different words that could relate to the campaign. From these words I can then form research to help me create designs.
The words i chose were:
MAGIC
UNDER WATER
INK BLUE
PURPLE
From this point i can now begin researching into my words further. Which will then allow me to start to create my ideas and begin the design process.
It is also important to understand what the illamasqua brand is really about.
The brand philosophy is all about being yourself and celebrating your unique ness. Particualry through daring make-up. Illamasqua wants its consumers to experiment with their own identity through products.
MAGIC
UNDER WATER
INK BLUE
PURPLE
From this point i can now begin researching into my words further. Which will then allow me to start to create my ideas and begin the design process.
It is also important to understand what the illamasqua brand is really about.
The brand philosophy is all about being yourself and celebrating your unique ness. Particualry through daring make-up. Illamasqua wants its consumers to experiment with their own identity through products.
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